A corporation that combines several diversified retailing lines and forms under one central ownership with some integration of distribution and management is known as ________
1.Corporate chain store
2.Voluntary chain
3.Merchandising conglomerate
4.Franchise organization
Posted Date:-2021-12-03 07:39:00
A private-label brand is developed by:
1.Wholesalers
2.Retailers
3.Both a and b
4.None of the above
Posted Date:-2021-12-03 07:15:53
A ________ is one which belongs to the same product category as that of a main brand but has a different brand name and is aimed at pre-empting competition and covering market completely.
1.Sub brand
2.Co-brand
3.Flanker brand
4.Ingredient brand
Posted Date:-2021-12-03 07:25:51
According to the Brand Asset Valuator model, brand strength consists of:
1.Esteem, knowledge
2.Esteem, relevance
3.Differentiation, Knowledge
4.Differentiation, Relevance
Posted Date:-2021-12-03 07:23:55
According to Young and Rubicam's brand asset valuator, a brand's _______ measures how well the brand is regarded and respected.
1.differentiation
2.energy
3.relevance
4.Esteem
Posted Date:-2021-12-03 07:18:14
All of the following require high advertising budgets except ________
1.New product
2.Low share brand
3.Undifferentiated product
4.Mature brand
Posted Date:-2021-12-03 07:31:45
All of the following would be possible advantages of co-branding EXCEPT:
1.combined brands create broader consumer appeal.
2.combined brands create greater brand equity.
3.combined brands always offer economies of scale and reduced prices.
4.combined brands allow a company to expand its existing brand into other categories.
Posted Date:-2021-12-03 07:17:05
At breakeven point which of the following holds true?
1.Total expense=Total revenue
2.Total expense>Total revenue
3.Total expense<Total revenue
4.All of the above
Posted Date:-2021-12-03 07:17:25
At the fifth level, marketer gets a ______ that has all the transformations and augmentations the offering or product might undergo in the future.
1.Expected product
2.Augmented product
3.Potential product
4.Basic product
Posted Date:-2021-12-03 07:41:48
At the second level of customer value hierarchy, marketers need to turn core benefit into:
1.Expected product
2.Augmented product
3.Basic product
4.None of the above
Posted Date:-2021-12-03 07:19:01
Car manufacturers like Maruti, Honda create several sub brands linked to the main brand like Honda City, Honda Jazz, Honda Brio etc. This is an example of:
1.Umbrella branding
2.Co-branding
3.Line extension
4.Ingredient branding
Posted Date:-2021-12-03 07:26:35
Companies pursue survival as their major objective if they are plagued with _______
1.legal prosecution
2.weak competition
3.static consumer wants
4.overcapacity
Posted Date:-2021-12-03 07:15:07
Company A sells laptops through retailer B and C both of whom sell laptops only through brick and mortar stores. Recently B complained that C is selling laptops in area of C without authorization. This is an example of:
1.Horizontal channel conflict
2.Vertical channel conflict
3.Multichannel conflict
4.None of these
Posted Date:-2021-12-03 07:29:37
Compared to multiple brands in a single market, a single brand in a single market is inferior in terms of:
1.marketing impact
2.overall advertising costs
3.retail shelf space
4.economies of scale
Posted Date:-2021-12-03 07:14:46
Competitors in growth stage of product life cycle are:
1.Few
2.Growing number
3.Stable but begins declining
4.Declining number
Posted Date:-2021-12-03 07:16:14
Content driven by online metrics and integration of content and communications are features of:
1.Web 1.0
2.Web 2.0
3.Web 3.0
4.Web 4.0
Posted Date:-2021-12-03 07:39:44
High quality information and evaluation assistance are examples of _____ wants and needs.
1.Shopping
2.Buying
3.Service
4.None of these
Posted Date:-2021-12-03 07:38:35
Identify the incorrect statement:
1.New product ideas must be screened to determine which of the ideas match with the firm’s skill and competency
2.An organization has to decide on the marketability and developability of a new product
3.Concept testing is a representation of benefits of a new product expressed in words or pictures
4.Cash flow should not be given much importance for developing a new product as all firms have sufficient cash
Posted Date:-2021-12-03 07:36:14
If Amul IceCream decides to introduce an apricot flavored Ice cream, it will be an example of:
1.Brand extension
2.Co-branding
3.Line extension
4.Ingredient branding
Posted Date:-2021-12-03 07:24:41
If product quality of a firm is low and the price charged is high, the firm is said to follow a:
1.Premium Strategy
2.High value Strategy
3.Cheap-value Strategy
4.Exploitative Strategy
Posted Date:-2021-12-03 07:38:11
In a hotel lobby, there are no direction symbols given as a result of which customers frequently ask the receptionist about the location of the restaurant or the washroom. The root cause of failure in this case is of type:
1.Processes
2.Technology
3.People
4.Servicescape
Posted Date:-2021-12-03 07:40:16
In most supermarkets we can observe a rectangular retail layout with parallel aisles. This is an example of ______________ type of retail layout.
1.Grid
2.Boutique
3.Free flow
4.None of these
Posted Date:-2021-12-03 07:39:23
In product life cycle growth stage, the marketing objective is to:
1.create product awareness
2.maximize market share
3.defend market share and profits
4.reduce expenditure
Posted Date:-2021-12-03 07:14:19
In the customer based brand equity pyramid, judgements include ______ while resonance leads to _______
1.Quality, Loyalty
2.Loyalty, Quality
3.Quality, Quality
4.Loyalty, Loyalty
Posted Date:-2021-12-03 07:36:39
In the five stages of innovation adoption process, consumers are interested about the innovation and actively seek information about the innovation in the ________ stage.
1.Knowledge
2.Decision
3.Implementation
4.Persuasion
Posted Date:-2021-12-03 07:42:12
In the innovation adoption model, interest and evaluation form a part of the _______ stage.
1.Cognitive
2.Affective
3.Behavior
4.Rational
Posted Date:-2021-12-03 07:31:06
Major brand marketers often spend huge amounts on advertising to create brand ______________ and to build preference and loyalty.
1.Extension
2.Awareness
3.Packaging
4.Preference
Posted Date:-2021-12-03 07:23:02
Often we see new gadgets being given to potential consumers for limited use at shopping malls or fairs. This is done to enhance:
1.Trialablity
2.Complexity
3.Compatibility
4.None of these
Posted Date:-2021-12-03 07:33:14
Post the implementation of GST, several companies have started providing return filing services. This is an example of _______ creating an opportunity.
1.Economic forces
2.Regulatory changes
3.Social forces
4.Technological advances
Posted Date:-2021-12-03 07:34:04
Rahul has decided to buy a car. He has selected a few car models and is currently comparing the features of different models. The stage of buyer decision process Rahul is currently engaged in is:
1.Need discovery
2.Evaluation of alternatives
3.Purchase Decision
4.Post Purchase behavior
Posted Date:-2021-12-03 07:33:38
Select the correct sequence of the first four steps of setting the price (from left to right)?
1.Select the pricing objective, Determine demand, Estimate costs, Analyse competitor price mix
2.Select the pricing objective, Estimate costs, Analyse competitor price mix, Determine demand
3.Select the pricing objective, Analyse competitor price mix, Estimate costs, Determine demand
4.Select the pricing objective, Determine demand, Analyse competitor price mix, Estimate costs
Posted Date:-2021-12-03 07:28:52
Services cannot be stored and are to be consumed immediately when produced. This is termed as:
1.Intangibility
2.Inseparability
3.Heterogeneity
4.perishability
Posted Date:-2021-12-03 07:19:24
The cost of a product is Rs. 90. The company producing it decides that it should get a return on sales of 10%, and hence prices it at Rs. 100. The pricing method followed in this case is:
1.Perceived Value pricing
2.Target return pricing
3.Mark up pricing
4.None of these
Posted Date:-2021-12-03 07:27:16
The customer category which has the highest opinion leadership and exhibits discrete and judicious adoption choices is:
1.Innovators
2.Early Adopters
3.Early Majority
4.Laggards
Posted Date:-2021-12-03 07:34:30
The delivery gap exists between:
1.Customer need and expectations and management definition of customer needs
2.Design and delivery specifications and advertising and sales promises
3.Translation of delivery specification and execution of service delivery specification
4.Customer perceptions of service execution and customer experience
Posted Date:-2021-12-03 07:32:20
The number of intermediaries are severely limited in
1.Exclusive distribution
2.Selective distribution
3.Intensive distribution
4.None of the above
Posted Date:-2021-12-03 07:15:31
This is where one channel member perceives another channel member to be acting in a way that prevents the first member from achieving its distribution objectives:
1.Channel Communication
2.Channel Conflict
3.Channel relationship
4.Customer conflict
Posted Date:-2021-12-03 07:17:47
To a producer of goods, a greater number of channel levels means _______ and greater channel complexity.
1.Less control
2.Higher taxes
3.Fewer channel partners
4.More customers
Posted Date:-2021-12-03 07:30:20
Training service employees is a part of ______________ while advertising of the service through television is an example of _________
1.Internal marketing, external marketing
2.Interactive marketing, external marketing
3.Interactive marketing, internal marketing
4.External marketing, interactive marketing
Posted Date:-2021-12-03 07:40:52
When a company uses a low pricing strategy to maximize sales, it is using a ______ strategy:
1.Price skimming
2.Penetration pricing
3.Prestige pricing
4.None of these
Posted Date:-2021-12-03 07:41:20
When a consumer expresses thoughts, feelings, images, experiences, beliefs, and so on that become associated with the brand, the consumer is expressing brand _____
1.loyalty
2.behavior
3.preference
4.knowledge
Posted Date:-2021-12-03 07:18:40
When a new product can be easily duplicated, _______ is a better alternative for introducing the new product and when the product is very distinct from competitive offerings, ________ is the better alternative.
1.Penetration, Skimming
2.Skimming, Skimming
3.Penetration, Penetration
4.Skimming, Penetration
Posted Date:-2021-12-03 07:22:20
When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ____
1.Channel of distribution
2.Supply and demand chain
3.Value delivery network
4.Demand chain
Posted Date:-2021-12-03 07:13:59
When two established brands work together, on an offering to generate increased consumer appeal and attraction is called:
1.brand licensing.
2.co-branding.
3.brand extensions.
4.brand stretching.
Posted Date:-2021-12-03 07:16:41
Which are the additional three elements of services marketing mix?
1.Participants, physical evidence, products
2.People, physical evidence, process
3.People, product, process
4.People, physical evidence, placement
Posted Date:-2021-12-03 07:32:52
Which of the following statements is true about variable costs?
1.The corporate jet expenditure is an example of a variable cost.
2.These costs must be recovered by the price.
3.The marketing manager's salary is an example of a variable cost.
4.These costs are independent of sales volume
Posted Date:-2021-12-03 07:37:46
X is focusing on ______ differentiation while Y is focusing on _______ differentiation.
1.Product, service
2.Service, service
3.Service, product
4.Product, product
Posted Date:-2021-12-03 07:21:09
Xioami, a well-known Chinese brand started its business with Mi branded mobile phone. Later they started producing Television sets with the same brand name. this is an example of:
1.Co-branding
2.Brand extension
3.Ingredient branding
4.Flanker brand
Posted Date:-2021-12-03 07:37:22
______ is a unique set of brand associations that the brand strategists aspires to create or maintain. These associations represent what the brand stands for and imply a promise to customers.
1.Brand equity
2.Brand identity
3.Brand value
4.Brand strategy
Posted Date:-2021-12-03 07:36:59
_________ is a major driver of new product performance at business unit level which signifies that there should be clearly defined business goals with specific areas of thrust for the new product.
1.A clear new product strategy
2.High quality project teams
3.Adequate resources for new products
4.High quality new product process
Posted Date:-2021-12-03 07:20:09